What is Digital Marketing?
The component of marketing that utilizes the internet and online-based digital technologies like desktop computers, mobile phones, and other digital media to promote products and services is called Digital Marketing. Some marketing experts consider digital marketing to be an entirely new endeavor. Digital Marketing is a board term that includes all marketing channels and methods. Its changed the way brands and businesses use technology for marketing.
Top 10 Digital Marketing Trends is Listed below
- Visual Search
- Interactive Content
- AR/VR Integration
- Social Media shopping
- Private Messaging and Conversation.
- Precise Targeting and personalization
- Live Video
- Smart Bidding in Google Ads
- Big Data & AI
Visual search is to teach machines to do the same. when presented with the image, visual search identifies objectives and search-related images to those objectives. Visual Search Technology is improving and is expanding across various platforms. It is going to be the next trend in search. Visual search is going to provide consumer brands and leverage to e-commerce sites. With the rising use of visual search applications, it is apparent that visual search is going to occupy a significant part of the search, along with voice search, by 2020.
In digital marketing there can be various kinds of content that can provide various levels of engagement and usefulness to the users. In digital marketing Content always plays a crucial role. Article and videos always have their own importance, the trend is tending more towards interactive content like quizzes, polls, etc. in which the audience can interact with them. Interactive social media already a significant part of many social media marketing strategies in digital marketing.
Conversational or chatbot marketing has been on the rise in recent times more than an interactive and personal way of marketing. Making the user fill forms on a landing page or website and make it easier and effortless for them to enter form details or information in chat in self.
It has been reported to increase the conversion rate while also providing interactive experiences to the users. While most of the people think of AI/NLP based scripting when someone says conversational, but that is not the case. There are many pre-Scripted chatbots in usage in the market. chatbots are still being improved and also developed.
AR is Augmented Reality and VR is Virtual Reality is going to play a significant role in digital marketing. AR is being utilized by brands like IKEA which allow us to test their furniture virtually using IKEA play app by its users.
AR can offer many possibilities for brand and market to engage with their audience and interact with their prospects towards purchase. Such possibilities are going to be explored.
Social Media shopping
Social media is not just a place to interact with other people. It has commercially been used to connect with brands, services, and products. It is also being used for shopping.
Social media is a huge part of marketing and now it has become a place to discover products of their interest. Specially in platforms like Instagram and Facebook. Instagram and Facebook have introduced shoppable posts and shopping pages. Social media is one of the biggest trends for the upcoming year.
Private Messaging and Conversation
Many social media users the private massaging has become one of the core needs. Messaging platforms like Facebook, Whatsaap, WeChat are giving their users more security and privacy and also giving control over the conversation. That means that brands need to approach their audience in a more meaningful way.
Precise Targeting and personalization
For a successful marketing or advertising campaign the two main ingredients are Precise Targeting and Personalization. targeting can be more precise and content or ads can be more personalize just because of marketing and advertising campaigns are now being occupied with better data and intelligence. Marketing platforms making sure to accomplish these without compromising their user’s privacy.
In digital marketing video marketing has been one of the biggest trends in the last two years and it also going to continue in 2020. It time to going to be a live video. Live videos have already been trending in social media and it is also going to expand further into the web. The possibilities of live video in the form of shows live interactive videos can offer great leverage for brands, content creators, and marketers.
Smart Bidding in Google Ads
Smart Binding has introduced by Google Ads, which according to them uses machine learning to optimize for conversion value in each and every auction. Its strategies include target Cost-Pre-acquisition, target return on ad spend, maximize conversation. It has been introduced as a subset of automated bid strategies. With smart Binding people can get more relevant ads.
Big Data & AI
Big Data & AI have become part of digital marketing and still it is in a developing stage. Big data and AI technologies are being incorporated in SEO, content strategy, content recommendation, and campaign planning which are going to play a crucial role in the upcoming year. Diib is a platform that is the best example that converts complex websites analytics into guided actionable insights for better SEO. With such tools, small businesses can also strategize and manage their presence on the web with a small budget.